Jaxson Coad

Jaxson joined Discipline Wealth Solutions to provide back-office support and operational efficiency to the team. As the Portfolio Analytics & Trading Lead, he is responsible for monitoring client account activity, ongoing account maintenance, and portfolio reconciliation. He is a recent graduate with a degree in Economics from Furman University. Jaxson grew up in Utica, Ohio and is always cheering on the Ohio sports teams. In his free time he enjoys attending sporting events, spending time with friends or family, playing golf, and disc golf.
Alex Hernandez

Alex is originally from Raleigh and recently graduated from Clemson University with a degree in Economics. He joined Discipline Wealth Solutions as an Operations Specialist, where he supports the firm’s day-to-day processes and helps ensure a smooth and efficient experience for advisors and clients. Outside of his professional work, Alex has a strong interest in […]
Jordan Durham, CRPC™, MBA

Jordan joined Discipline Wealth Solutions as our Marketing & Brand Strategist. She was born and raised in Greenville, SC, earned her undergraduate degree at North Greenville University in International Business before attending Clemson for a Master’s in Business Administration. With a deep passion for marketing and data-driven insights, Jordan excels at crafting strategies that enhance brand presence and drive growth. Outside of work, Jordan enjoys cooking, fitness, and hitting the golf course.
Katelyn Ferrell

Katelyn Ferrell brings a creative and detail-oriented approach to her role at Discipline Wealth Solutions, supporting both marketing initiatives and client experience efforts. She graduated from University of Kentucky with a degree in Integrated Strategic Communication and is originally from Greenville, South Carolina. Katelyn plays an important role in enhancing the firm’s brand presence and […]
Cristina Alcala

Cristina joined Discipline Wealth Solutions as the Executive Assistant. She graduated from Florida International University, majoring in Hospitality Management with a minor in Event Planning. Cristina has worked in the hospitality industry, from restaurants to catering, and has had over 10 years of administrative experience. Cristina joined the team to help organize the flow and structure of all of Bryan’s and the company’s tasks. She also assists the marketing team. Cristina was born and raised in Miami, FL, and moved to Greenville, SC in 2021 to be closer to nature and experience all four seasons. In her free time, she enjoys spending time in nature, finding new recipes to cook & bake, and traveling to new cities and destinations.
Valerie Campbell

Valerie joined Discipline Wealth Solutions as our Office Manager. She has over a decade of experience in the finance industry and has served as an office manager for the past three years. Originally from Northern Virginia, she moved to Greenville, SC, in 2006 and holds an associate’s degree in general studies. Valerie is dedicated to her community, especially to supporting children; she is the proud parent of seven kids. In her free time, she enjoys staying active through working out and hiking. Valerie’s professional expertise and personal commitment to others make her a valued team member.
Shannon Hume

Shannon has over 20 years of business administration and management experience across a range of industries including engineering and security in support of the Department of Navy, retail, healthcare services, and public health research; as well as over 6 years of business ownership experience in the retail industry. As a military spouse, she has traveled […]